Colin Kaepernick: The New Face of Nike's 'Just Do It' Campaign

The Former Football Star Finds A New Home With Nike

Nike’s new  Just Do It  ad featuring former NFL quarterback Colin Kaepernick

Nike’s new Just Do It ad featuring former NFL quarterback Colin Kaepernick

9/3/18, 8:28 pm EDT

By John Corry, photo from Twitter

It was announced today that Colin Kaerpernick will be the new face of Nike's classic 'Just Do It' campaign, which is celebrating its 30th anniversary this year. Colin Kaepernick is of course that famous NFL quarterback who made partisan headlines by kneeling during the national anthem before football games, and has since become a big source of revenue for both conservative and liberal outlets alike (joke (not really)).

Kaepernick has spent the past two years a free agent despite taking his former team, the San Fransisco 49ers, to the superbowl in 2012, and leading them to the NFC championship the following year. However, he spent the following three years mostly as a back up, a fairly shitty one at that. He started his now-famous kneels in 2016, the same year he became a free agent, and has since sparked a number of other NFL players to follow in his footsteps (or knee-steps), and was recently implicated in a league-wide rule forcing any players who wish not to stand for the anthem to wait in the locker room until the singing has been concluded.

As FREAKED as Tomi Lahren might get over this (and she will get freaked) (it's okay, Tomi: everyone knows women are inherently incapable of not always being emotional), the situation has nothing to do with whether or not you agree with Kaepernick's stance/the-reason-why-he-kneels (irony? (stance vs. kneeling)). That's a topic for a time when everyone involved has had their coffee and where nobody is being paid to do nothing but be hot and bitch as loud as they can about 'snowflakes' bitching as loud as they can about snowflakes. If you disagree with Kaaepernick's stance, by all means: make an argument. But, given how seemingly purposefully (and even if this is not the case, the fact is not strained: this is still what he does) Kaepernick tries to keep the narrative as limited to experience as possible, it may look as though Kaepernick isn't trying to argue the facts, but is only trying to say that people are suffering, and that something should be done about it. What that something is, I dunno (nor, do I suspect, does Kaepernick (from what I've gathered)), and it very well may be something as simple as ‘black people not shooting each other at the rates they do’ (paraphrased), but I'd sure as shit like to imagine that I, or at least my elected officials and respected journalists (AHEM!) would have more to say about it than would a football player.

But, of course, this is only possible without the-

FREAK OUT! Shout out to Frank Zappa-

How is this any different than when lefties go crazy over a joke on Twitter, or get mad at a word as if there were no such thing as context or argument in relation to that word or the sheer emotion it evokes? Does Kaepernick's kneeling have anything to do with you? How does it affect you in any way not strictly emotional? Caring for America is an argument not affected by whether or not you believe in it, so long as you can see why someone else may-or-may not, so as to warrant a similar (and so made reasonable) expectation from any fellow American.

Kneeling is a personal, nonviolent act, nonviolent both materially, as well as in its message. Again, all he's trying to say is: think about it, and even if that's more thinking than he's apparently doing (:/), that’s no excuse to just say ‘fuck thinking’, is it? #TakeSomeREALResponsibility

Does it make you maaaaad??? Does it make you want to TURN OFF THE TV!?!?!

How is it okay to tell lefties freaking out through simplifying things down to Personal Justifiable Emotion far too much that they're morally inept, and then turn around and do the exact same thing (snowflakes), all because you're factually (and therefore ABSOLUTELY MORALLY) justified (throwback to Plato's Republic (meaning: justice is not that simple)).

I mean I guess maybe I'm here assuming Lahren's argument too much to be the one oft-thought throughout the ranks the likes of whom have nurtured Kaepernick into such a HUGE (political) deal (left or right), but, then, I guess that also may hearken back to that comment there about journalists...

R-e-s-p-e-c-t is simply pointing the finger when it needs to be pointed.

Sorry, Tomi...

#JustDoIt #Clearly #JustDoItJUSTDOITJUSTDOIT #ShiaLebouf