Colin Kaepernick: The New Face of Nike's 'Just Do It' Campaign

Unable to sign to an NFL team, The Former NFL Star Finds A New Home

Nike’s new  Just Do It  ad featuring former NFL quarterback Colin Kaepernick

Nike’s new Just Do It ad featuring former NFL quarterback Colin Kaepernick

9/3/18, 8:28 pm EDT

By John Corry, photo from Twitter

It was announced today that Colin Kaerpernick will be the new face of Nike's famous Just Do It campaign, which is celebrating its 30th anniversary this year. Colin Kaepernick is of course that famous NFL quarterback who made partisan headlines by kneeling during the national anthem before games, and has since become a big source of revenue for both conservative and liberal outlets alike (*Joke (not really)).

Which is all towards his point. Kaepernick has spent the last two years a free agent despite taking his former team, the San Fransisco 49ers, to the Superbowl in 2012, and then leading them to the NFC championship the following year. However, it should be noted that he spent the ensuing three years mostly as a back up, and a fairly shitty one at that. He started his now-famous kneels in 2016, the same year he became a free agent (so: after his apparent ‘prime’), and has since sparked a number of other NFL players to follow in his footsteps (or: knee-steps?), and was recently implicated in a league-wide rule forcing any players who wish not to stand for the anthem to wait in the locker room until the singing has been concluded.

As FREAKED as Tomi Lahren might get over this (and she will get freaked) (it's okay, Tomi: everyone knows women are inherently incapable of not always being emotional (*JOKE)), the situation has nothing to do with whether or not you agree with Kaepernick's stance (get it? Like: he’s not standing, he’s kneeling? (this is not to address the metaphor that he’s ‘standing’ for what he believes in))). That's a topic for a time when everyone involved has had their coffee and where nobody is being paid to do nothing but bitch as loud as they can about 'snowflakes' bitching as loud as they can about snowflakes (and not just Tomi)If you disagree with Kaaepernick's stance, by all means: make an argument. But, given how seemingly purposefully (and even if this is not the case, the fact is not strained: this is still what he does) Kaepernick tries to keep the narrative as limited to experience as possible, it may look as though Kaepernick isn't trying to argue the facts, but is only trying to say that people are suffering, and that something should be done about it. What that something is, I dunno, though nor, do I suspect, does Kaepernick (from what I've gathered). It very well may be something as simple as: ‘black people should stop shooting each other at the rates they do’ (paraphrased), or: ‘the situation is such that black people feel they have no other choices’, but I'd sure as shit like to imagine that I–or at least my elected officials and respected journalists (AHEM!)–would have more to say about any of that than would a professional football player (no offense, Colin, I just haven’t met a football player who reads that much or is able to articulate complicated moral arguments within the context of politics or economics (which isn’t a burn, just a point of experience /> maybe I’m wrong; prove it)).

But, of course, all of these points are only possible without the–

FREAK OUT!!!

How this reaction is any different than when lefties go crazy over a joke on Twitter, or get mad at a word as if there were no such thing as context or argument in relation to that word or the sheer emotion it evokes, evades observation at the outset: it’s all the same shit. Does Kaepernick's kneeling have anything to do with you? How does it affect you in any way not strictly emotional? Caring for America, or being an American, is an argument not affected by whether or not you believe in it, so long as you can see why someone else may-or-may not, so as to warrant a similar (and so made reasonable) expectation from any other fellow American.

Kneeling is a personal, nonviolent act–nonviolent both materially, as well as in its message–so wash your tears and get the hell over it. You can disagree all you want, but the proposition ‘I disagree, and you should listen because I’m smarter (or I feel more) than everyone else’ is stupid (bitch). Again, all he's trying to say is: think about it, and even if that's more thinking than he's apparently doing (:/), that’s still no excuse to just say ‘fuck thinking’, and throw your hands up to the wind, is it?

#UnlessYoureAGenius #YouMUSTBeAGenius #TakeSomeRealResponsibility(#TheTRUECuck)

Oh, does it make you maaaaad??? Does it make you want to TURN OFF THE TV!?!?!

How is it morally acceptable to FREAK OUT at lefties FREAKING OUT simplifying things down to Personal Justifiable Emotion so wildly much that they're turned subconsciously morally inept through mere excess, but then turn around and do the exact same thing (snowflakes), all because you're factually (and therefore ABSOLUTELY MORALLY) justified (clearly) (throwback to Plato's Republic (meaning: justice is not that simple)).

I mean maybe I'm assuming Lahren's argument here too much to be the one oft-thought throughout the ranks the likes of whom have nurtured Kaepernick into such a HUGE (political) deal since this all started (left or right), but, then: I guess that also may hearken back to that comment there about journalists...

R-e-s-p-e-c-t is (OBVIOUSLY SO OBVIOUSLY #SOOBVIOUSLY *SOOBVIOUSLY) simply pointing the finger when it needs to be pointed.

Sorry, Tomi... (#JustDoIt #Clearly #JustDoItJUSTDOITJUSTDOIT #ShiaLebouf #HWNDU)